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Many people try out direct marketing or DM, and soon realize that all of the conveniences that the Internet offers are suddenly not as easily available. For decades, DM has been around and used by many. Even though it's old, DM is directly responsible for billions of dollars in revenue. It is definitely a moneymaker! DM is definitely a topic that is seemingly otherworldly in its abilities and competencies in marketing. Even though direct marketing is old, the Internet, and everyone that does business on it, bases their business upon these principles. It's really not that hard to learn, however direct-marketing has to be taken seriously.
You know about the limited time offer and use of scarcity in your sales copy. If you have never tested different limited time periods, then you should make a point to do so in your next campaign.
Lots of marketers don't try anything different and stick to the same timeframe in every campaign they run. You have to find that perfect timeframe that doesn't allow too much time or too little. You also need to think of your prospects and how much they know about copywriting. The marketing test strategy has been used so often that you really should consider avoiding it.
Do you sell your own products through direct marketing? If so, the following tips can really enhance your reach and potential audience. You need to think about broadening your marketing segment, which can be done by upgrading your products somehow. Of course you will have existing customers that you need to take care of, and also study the market in regard to attracting newer ones. In most cases, there will be overlap for your product regardless of the audience you are trying to approach. Tapping into related markets with product and service upgrades may be a viable option. NB : The blog is meant for general information and whilst it is up to date at time of publication you can always go to the posters website for the current news. Visit flyer distribution aberfeldieYou might want to try this profitable strategy. It has worked for many people, and it might work for you.
You must test all of your direct marketing campaigns. This means your lift page, the actual mailer and even the colors. This can be readily found in swipe files if you are trying to break into direct marketing. But remember that what is found in the swipe files is different from your actual audience. You could test by sending various part of the campaign to the mailing list and track it. You will find that tracking is vital to marketing, so you do not want to take it for granted. The foundation of direct marketing was built on trial, error and testing by marketing and copywriting pioneers. People that do DM (and did it long ago) are the ones that every Internet marketer should study if they want to make money with their business. All the ebooks that have been written about IM over the years were pretty much based on old marketing knowledge. Finding some old books on DM will probably be in your best interest if you want a real education on marketing today.